James McNaughton

Get to know James

Hello! I’m James, and my love affair with the slopes began when I was just four years old. Taught by a charming French instructor during a holiday in France, skiing and snowboarding quickly became my passion. Although I didn’t grow up in the mountains, I spent countless holidays skiing in France, Italy, and Austria.

Over the years, I’ve expanded my horizons beyond Europe, competing in Freeride snowboarding events in both Japan and New Zealand. One of my most rewarding experiences was teaching the Chinese Olympic snowboard team in China. Free riding is my go-to escape during my free time, and nothing compares to night skiing in Japan’s endless powder—a memory etched in my heart.

Becoming a ski and snowboard instructor was a natural choice for me. There’s an unmatched joy in teaching others new skills while soaking in the beauty of the outdoors. Meeting people from across the globe, each with unique stories and backgrounds, adds richness to my work. Watching students improve and fall in love with skiing and snowboarding is incredibly fulfilling.

Outside of winter, I work as a greenkeeper at the St. Anton golf course. I’m also a squash and football coach, showcasing my love for sports beyond the slopes.